In 2015, Maurten found a way to make sports fuels easier to tolerate, by encapsulating carbohydrates in hydrogels.
The method was so successful, that one year later, some of the world's best marathoners were fueling their training sessions and competitions with their technology.
It’s science that has taken them this far.
Now they are working together with several international research initiatives and universities.
A number of studies are evaluating their technology and products.
The number of great athletes using their technology is constantly growing.