Radical change often comes about in trying to solve a simple problem. Hoka One One's original goal was to improve endurance race times by designing a shoe to go downhill faster. In doing so, Hoka inadvertently reinvented the running shoe.
The new shoes improved the experience of going uphill too. And down again. And up again. It turns out that redesigning a shoe that helps an athlete tackle 100 miles in challenging conditions can help all runners perform.
Hoka had a hand in several snow sport and cycling innovations - including the parabolic ski - and everyday Hoka asked the question, "How do we go faster?" When Hoka One One imposed a form-follows-function discipline to designing a trail running shoe, Hoka asked the same question. Hoka answered it with a shoe that was met with ridicule by running shoe establishments, but embraced by runners. Those runners started winning races, and running shoe buyers started paying attention.
Hoka's design ethos owes as much to surfing, skiing and cycling as running, and the patented elements Hoka incorporated into the original shoe - aka the Hoka One One difference - influence every shoe Hoka build.
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